Ed Sim - Issue #12

some great reads this week on marketing to devs, saas metrics, and how Microsoft can become the voice player in enterprise

Scaling Startups

The Developer Marketing Guide

awesome marketing guide for developer-focused startups from heavybit


SaaS Metrics Framework - Updata Partners

everyone has view on what metrics matter - from updata - GMPP (gross marging payback period) and rCAC (return on customer acquisition cost)


"Let others succeed": Google CEO Sundar Pichai's simple but effective leadership style — Quartz

tough thing for many founders who are used to being involved in every project - “It’s learning to let go and really empowering people at all levels of the organisation, and trusting them to doing the right thing.”


Enterprise Tech


Microsoft explains the Cortana master plan - Business Insider

does Microsoft become the voice player in the enterprise???


Why Canadian venture capital is the right bet for investors - PE Hub

we’ve been investing in Canada for years, great tech and founders!



Hello, Unsplash, Inc.

great read on how portfolio co, Crew, is refocusing their business and why doing it now makes sense


By Ed Sim

Ed Sim's weekly readings and notes on VC, software, and scaling startups - #enterprise #seed #DeveloperFirst #IntelligentAutomation #DataInfra #CloudNative #Cybersecurity

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