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Thanks Emilio. And love that point - 1/2 to support or TCO is 1/2

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Such a good article. I get so excited about new products that are 10x better. In my opinion, some of the big enterprises can absorb 2 for 1, but a good ROI I am seeing from these new disruptive products is that it takes 1/2 (at least) the people to support it internally.

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This was a very good article, and a very timely one as well. It's very reassuring to read a strategy like this and know, instinctively, that you've already been following this anyway. And this strategy ☝🏻 was/is the singular reason for building Authenticate.com to begin with. I'd love to connect and see if there are ways to work together if you're interested.

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